What
Makes a Builder Tick?
Let's face it:
Homebuilders don't always have the best reputations. The prospect of
buying or building a new home often causes a lot of anxiety from a
combination of mystery, misperceptions, myths, and illusions most
people have about the homebuilding profession.
To be sure, some
builders earn that reputation. The professional builder successfully
debunks any preconceived notions a prospective buyer might have
about the building business and the construction process. They work
hard to impart their motivations and approach to construction, as
well as their personality and strengths to match a client's needs
and desires.
Getting to know
a builder can foster a greater respect and a higher level of
confidence for a company's ability to deliver a high-quality new
home.
First, it is
important to understand that professional builders are business
people. They build homes because it's their chosen profession, how
they seek to earn a living. Of course, like anyone, they are
interested in making money; a professional builder, however, makes
money honestly, and seeks to earn a reasonable profit.
Like other
successful builders, we constantly refine our approach to business,
adhere to predetermined building schedules, and establish reliable
and lasting partnerships with building products suppliers, financial
institutions, and specialty trade contractors. We live in the areas
where we build and are active in our communities. We rely on a
strong local reputation to continue to build our
business.
Some builders,
though, lack the business and communication skills to be successful,
resulting in dissatisfied customers and ruined reputations that
often blanket the entire industry. This is not an industry-wide
scheme to separate homebuyers from their money. Rather, it's just an
unfortunate slice of society that both buyers and professional
builders have to endure.
Unlike almost
any other industry, a builder's work is exposed to the public; while
cars and washing machines are assembled in factories and seen only
on the showroom floor, a house is on display from foundation to
finish, which naturally reveals mistakes ... or what appears to the
untrained eye to be mistakes ... which can lead to
misinterpretations or misunderstandings between a builder and a
homebuyer. Often, however, what looks to be incomplete or irregular
is quite different from the eventual finished product.
Given those
circumstances it is also important to understand that builders are
engaged in the home building process every day and over many years.
They gain experience and have a unique perspective. They have a
vision of a home's progress that extends well beyond daily progress,
one that few owners can truly share or comprehend.
As a result of
that perspective, a builder may occasionally appear unconcerned or
take a casual approach to what a nervous homebuyer perceives to be a
problem on the job site. Simply, the builder has likely seen or
heard about it a million times during his career, knows implicitly
how he'll deal with it (assuming it needs to be dealt with), and has
significantly less emotion invested in a home than a client does.
Successful
builders are keenly aware of how their response to a "problem" or
issue can seem distant or emotionless. To avoid the perception that
they don't care or aren't listening to their buyers' concerns, these
builders respect an owner's questions and patiently communicate
solutions. They understand that building a house is
a considerable emotional investment, a potential source of
anxiety, and a financial risk, and work to ease those
burdens.
By the same
token, an informed and understanding homebuyer recognizes that the
construction process is second nature to a professional builder.
When both a homeowner and a builder respect each other's roles and
approaches to the business of homebuilding , it fosters better and
more open communication, the opportunity to develop trust, and the
prospect of achieving a successful and satisfying project.
Warmest Regards,
Michael Baldwin
Baldwin Homes, Inc. 277 K Peninsula Farm
Rd. Arnold, MD 21012
Office: 410-544-2200
Fax: 410-544-0980 Email: info@baldwinhomes.net Website:
www.baldwinhomes.net
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